Overview

Codetech has the experience and expertise to ensure your internet endeavours are fully realised. We can develop customised bespoke software for specific business applications or implement packaged software solutions.

eCommerce

Setting up a eCommerce website shopping cart system requires a good deal of planning and attention to detail. Product information and images need to be engaging and all company information and terms need to be easily found ensuring credibility and visitor trust is established. If the execution is clumsy, visitors will not be inclined to make purchases and your online eCommerce efforts will be in vain.

Codetech can customise and implement eCommerce shopping cart software to suit your requirements. From real-time credit card processing to more complex back-end integration into accounting systems, our eCommerce solutions can be tailored to suit your particular needs. 

Two eCommerce shopping cart software packages we currently recommend are nopCommerce and VP-ASP.

Web Content Management Systems (CMS)

A Web Content Management System (CMS) enables the creation and management of HTML content. It is used to manage and control a large, dynamic collection of Web material (HTML documents and their associated images). A CMS facilitates content creation, content control, editing, and essential Web maintenance functions.

If your business requires a website where content needs to be updated on a regular basis then a Web CMS could be the right solution. No knowledge of HTML is required and content can be created/updated by authorised users with relative ease.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the volume and/or quality of traffic to a website from search engines via natural (un-paid) “organic” search results. Typically, the higher the website appears in the search results list, the more visitors it will receive.

If your business is not currently well placed in Google Search Engine Result Pages (SERPS) for industry keyword phrases then you are potentially missing out on new customers.

To be well placed in Google SERPS, a website firstly needs to be optimized for industry-specific keyword phrases. This "on-site" optimization encompasses various techniques in creating search engine friendly HTML code and rich website content. Another area to look into is the number and quality of other websites that are directly linking to your pages.

Codetech offer a two phase approach to SEO:

Basic SEO Website Package

Our basic SEO analysis of your website will optimize HTML meta data and correct any HTML code that could potentially be giving you a Google penalty. We will review the websites of your direct online competitors with respect to industry keyword phrases and provide a full written report on relative ranking performances.  Recommendations will be provided on how to increase your Google search engine rank for specific keyword phrases.

Advanced SEO Website Package

Our advanced SEO Website Package consists of a deep analysis of every page of your website with our specialist software and implement the recommendations as outlined in the Basic Analysis Package. Typically this entails the rewriting of large chunks of website copy/HTML and the development of fresh targeted content to help establish you as a "specialist" in your business niche market.

Other online marketing strategies will also be addressed including the creation of regular Website Analytics Reports, Google Adwords Campaigns, Company Blogs and website linking strategies.